Practical AI tools for community campaigns and not-for-profits.
CampAIgn helps campaigns and not-for-profits use AI in practical, ethical ways — supporting everyday comms, volunteers, and small teams under pressure.No hype. Just practical, purpose-built tools that lighten the load, sharpen your message, and protect voice, values, and judgement.
What We Do
CampAIgn designs practical AI tools and guidance specifically for community campaigns and not-for-profits.That includes off-the-shelf campaign GPTs, hands-on training, and light-touch advisory support — all focused on the everyday work that absorbs time and energy: drafting comms, supporting volunteers, maintaining message discipline, and responding quickly without cutting corners.Everything is built for real campaign conditions: small teams, limited capacity, reputational risk, and the need to stay values-aligned while moving fast.
Examples of how CampAIgn is used
CampAIgn is designed to support the everyday work of campaigns and not-for-profits — particularly where capacity is tight, pressure is high, and judgement matters.Below are examples of the kinds of situations CampAIgn tools are built to help with.
Maintaining message discipline across volunteers
Reducing pressure on overstretched comms leads
Responding quickly without cutting corners
| Example | The situation | How CampAIgn helps |
|---|---|---|
| Reducing pressure on overstretched comms leads | One or two people carrying strategy, drafting, approvals, and reactive communications — often alongside other roles. | AI support for first drafts, rewrites, and repetitive tasks reduces cognitive load, freeing up time for decisions that require human judgement and experience. |
| Responding quickly without cutting corners | High volumes of supporter emails, community questions, or media requests during busy periods. | Drafting support and response frameworks speed up replies while maintaining accuracy, care, and consistency — without defaulting to generic or careless language. |
| Supporting volunteers to use AI responsibly | Volunteers are keen to help and curious about AI, but unsure what’s appropriate or safe in a campaign or not-for-profit context. | Clear guidance, boundaries, and tools designed for non-experts help volunteers use AI appropriately — without increasing risk or undermining trust. |
A note on scopeThese examples reflect the kinds of work CampAIgn is designed to support, shaped by real campaign and not-for-profit conditions. Tools and approaches are adapted to context, capacity, and risk — not applied blindly.
Contact Us
CampAIgn is an early, exploratory project.If you’re interested in how practical AI tools could support your campaign or not-for-profit — or you want to talk through a specific context — you’re welcome to get in touch.This is a space for questions, curiosity, and informal conversations. No sales emails. No obligation.
CampAIgn is led by Carly Willoughby-Rolls, a senior communications and campaign strategist with deep experience across union, community, and political campaigns.